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Case studies · Real outcomes, receipts attached

194 landing pages in 2 weeks. $72K in extra ARR. x3 pipeline. Real case studies from O-CMO.

No vanity metrics. Real pipeline, closed deals, repositioned companies. Six engagements with documented outcomes from SaaS and IT outsourcing clients.

300+
tech clients served
€100M+
Pipeline built for clients
9 mo
Avg. engagement length
x3
Median growth multiple
Industry
Service
Outcome
Selected work

Six case studies. Six different problems solved.

From scratch-built marketing to $72k enterprise pricing fixes, from 194 landing pages in 2 weeks to productized MVP offers. Every case below is a real engagement with documented outcomes — no composite clients, no rounded-up numbers.

PropTech SaaS US

$72k added to one enterprise deal with a pricing check before signature.

AI-powered filter compliance platform had product-market fit but no GTM structure — and pricing based on gut feel.

$72K
added ARR on single deal
1st
enterprise deal closed
$0.20
per-unit fix unlocked value
  • GTM clarification sessions — positioning, buyer, value
  • Pricing recalculation before contract close
  • Demo video asset for repeatable enterprise motion
Read full case study →
IT Outsourcing PropTech focus Global

From Upwork-dependent to a real estate software niche with inbound leads.

99% of sales through Upwork, fragmented portfolio, no marketing function, inactive LinkedIn, disorganized CRM.

14
PropTech Clutch reviews
2
ICPs validated (RE + hospitality)
6 mo
to full marketing engine
  • ICP definition, positioning, value proposition from scratch
  • Social selling on co-founder LinkedIn — inbound within 3 months
  • LinkedIn outreach + CRM rebuild to cut Upwork dependence
Read full case study →
IT Outsourcing T&L US entry

Breaking into US Transportation & Logistics — on evidence, not wishful thinking.

Strong EU track record but zero US presence. Had strategy on paper — ICPs, VPs, dream list — none of it validated with real buyers.

38 pg
market research report
10→3
hypotheses prioritized
8
T&L sub-segments mapped
  • Portfolio & CRM audit to surface replicable strengths
  • Customer validation + market research in parallel
  • Sharp entry: parcel delivery + passenger transport, audit→MVP offer
Read full case study →
Dev Agency EdTech US

From generic services to clickable EdTech PoCs that land 20+ warm leads.

Deep EdTech expertise, strong SEO momentum — but sprawling service lines and messaging that didn’t match their real edge.

20+
warm responses in early tests
4
hypotheses tested in 2 months
3
prioritized EdTech sub-segments
  • EdTech market re-segmentation: higher ed, business schools, startups
  • Productized PoC offers — clickable, pain-specific mini-solutions
  • Targeted outbound to college admissions platforms
Read full case study →
Dev Agency Startup MVPs Global

“Build Your MVP in 14 Days” — the productized offer that replaced “Agile development”.

Outbound team running with no marketing foundation. Pitch was “rapid Agile development” — generic, undifferentiated, unconverting.

40%+
leadgen connect rate (vs 20% benchmark)
4
SQLs in first month of offer
5/5
Clutch review from CEO
  • Fixed-scope, time-boxed MVP package replacing open-ended Agile pitch
  • Fractional CTO positioning for founder on LinkedIn
  • MVP Cost & Risk Calculator as PoC lead magnet
Read full case study →
How we deliver

Four stages. Every engagement.

A repeatable delivery system — from first strategy sprint to scaled execution. No ceremony, no two-month onboarding, no “it depends”.

01 / STRATEGY
Strategy sprint
Week 1–4. ICPs, positioning, market research, hypotheses prioritized. Validated with real buyers, not theory.
02 / EXECUTE
Execution
Month 2+. Outbound, content, social selling, productized offers, CRM rebuild — whatever the hypothesis demands.
03 / REPORT
Reporting
Weekly async updates + monthly strategic reviews. Metrics that matter: pipeline, conversion, ARR. Not vanity.
04 / SCALE
Scale
Handover of working motion to in-house team or continued scaling under Fractional CMO ownership.
See how it works in detail →

Ready for your case study?

30 minutes. No pitch deck. We’ll look at where you are, where you want to go, and whether a Fractional CMO moves the needle.

Book 30-min intro call →
Book consultation →