← All case studies
Case study · Productized PoCs
AnyforSoft
Paving the Way via PoCs: AnyforSoft’s Shift from Generic Services to Clickable Solutions
20+
Warm responses in early tests
4
Hypotheses tested in 2 months
3
Prioritized EdTech sub-segments
Before
- Overly broad service offering stretched across multiple verticals
- Deep EdTech expertise not reflected in messaging
- Great SEO momentum — but no path from traffic to traction
- No experimentation framework for segments or packaging
After
- EdTech market segmented and prioritized by credibility + conversion
- Productized PoC offers that prospects can click and try
- 4 hypotheses tested inside 2 months
- 20+ warm responses and several SQL conversations generated
What we did
01
EdTech re-segmentation
Identified higher education institutions, business schools, and learning-focused startups as the sharpest sub-segments.
02
Productized PoC framework
For each segment, defined specific pain points and packaged them into mini-solutions prospects could click through and visualize.
03
Targeted outbound experiments
Early campaigns on college admissions platforms validated that pain-specific packaged solutions outperform generic service pitches.
Results in numbers
20+
Warm responses from first outbound experiments
4
Hypotheses tested inside 2 months
3
Prioritized EdTech sub-segments for scale
This kind of approach requires a really tight-knit crew. You can’t productize PoC offers in a vacuum — it takes close collaboration between marketing, sales, and delivery. Engineers give input. PMs shape the scope. We’re not solving this as separate departments — we’re solving it together, as one revenue team.