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Case study · Productized offer
Daiquiri
Productizing Dev Services: Turning “Agile” into an MVP Offer That Converts
40%+
Leadgen connect rate (vs 20% benchmark)
4
SQLs in first month of offer
5/5
Clutch review from CEO
Before
- Outbound team running but no marketing foundation to support it
- Pitch was “rapid Agile development” — generic, undifferentiated
- Zero productization — everything custom, case-by-case
- No hypothesis or experimentation process — no signal on what works
After
- Fixed-scope offer: “Build Your MVP in 14 Days” — clear scope, timeline, budget
- Founder positioned as Fractional CTO on LinkedIn with aligned content
- MVP Cost & Risk Calculator as interactive PoC lead magnet
- 40%+ connect rate on leadgen accounts (vs. 20% benchmark)
What we did
01
Productized MVP offer
Replaced open-ended Agile pitch with a fixed-scope, time-boxed “Build Your MVP in 14 Days” package — clear scope, timeline, deliverables.
02
Social selling + Fractional CTO narrative
Positioned CEO as Fractional CTO on LinkedIn, aligning content with the new strategic narrative. Goals hit within 4 months.
03
MVP Risk & Cost Calculator
Built an AI-powered calculator: time & budget estimate, risk score, viability signal — answered “is your MVP worth building?” in 5 minutes.
Results in numbers
40%+
Connect rate on leadgen accounts (vs. 20% benchmark)
4
Strategic SQLs in the first month after offer launch
7
Landing pages rewritten around the new value prop
When we began collaborating, we had no equivalent to a CMO role in our company. The plan was highly practical and more than justified for both the short- and long-term. Social selling on LinkedIn was launched within a few days. Four months later, all goals were met. Our LinkedIn outreach became much more effective — now we have a proper pipeline, not just a few cases.
This case is a clear example of a sales-driven growth strategy done right. Rather than focusing on inbound which wouldn’t have worked in an oversaturated outsourcing market, we focused on building one sharp, productized offer that gets traction. They’ve got an offer with proof, a validated segment, and assets to support it. From here, the only way forward is scaling.