Victor Bous

In my career, I’ve consistently demonstrated the ability to drive growth through strategic marketing initiatives and cross-functional collaboration. Here are a few examples: 1. Building and Leading Programs from Scratch: At BuildASign, I successfully launched an SMS marketing program from the ground up, which contributed significant incremental revenue to the Home Décor division. This highlights my ability to identify opportunities, develop strategies, and execute effectively to deliver measurable results. 2. Driving Engagement and Retention: While at Restream, I increased the activation rate by 25% by designing personalized onboarding flows and product pop-ups. Additionally, I improved the 90-day retention rate by driving adoption of core product features. These achievements demonstrate my expertise in lifecycle marketing and user experience optimization. 3. Scaling Marketing Operations: In my early role at Restream as the founding specialist for performance marketing, I built the paid acquisition strategy, scaling campaigns profitably with a 3:1 LTV:CAC ratio. This required a strong analytical approach, creativity, and an ability to adapt to a rapidly evolving market. 4. Team Leadership and Cross-Functional Collaboration: As a Manager and later as Senior Director, I built and managed teams, implemented project management foundations, and collaborated across departments to deliver impactful campaigns. For instance, I led a team of 9 during the pandemic with a low turnover rate, reflecting my leadership and people management skills. 5. Driving Innovation through Experimentation: Across multiple roles, I’ve leveraged data-driven experimentation to optimize performance. For example, at Restream, lifecycle experiments and A/B testing using frameworks like RICE drove substantial revenue and increased subscription conversion rates.