Olivia Milton (Olga Minko)

Case #1: Early-stage sales-engagement B2B SaaS. Action: Built a 14-person marketing org, introduced a hybrid PLG + SLG motion, and owned a $1.7 M budget to orchestrate multi-channel demand gen, lifecycle automation, and funnel experimentation. Outcome: Scaled annual recurring revenue 8× in the first year and sustained 30-40 % YoY growth for consecutive years. Skill Proof-points: GTM architecture, full-funnel KPI ownership (CAC, LTV, MRR), team leadership.

Case #2: Category-Defining AI Launch (“Jason” AI SDR) Problem: Needed a market-moving differentiator in a crowded sales-tech space. Action: Positioned, packaged, and launched the first AI SDR agent months ahead of competitors. Outcome: captured thought-leadership positioning in “AI for Outbound Sales.” Skill Proof-points: AI go-to-market, narrative design, launch orchestration, growth loops.

Case #3: 10 Million-Page SEO Experiment to Capture Intent Traffic Task: Needed to grow Organic Search traffic to the new Data product. Action: Engineered 10 M dynamically generated contact-lookup pages, optimized for “{Name} email {Company}” long-tail keywords; coordinated DevOps and separate domain infrastructure to protect the core site. Outcome: Generated 5–10 K incremental sign-ups and more than 1 K product registrations, proving the viability of programmatic SEO at scale and yielding a playbook later reused on niche microsites. Skill Proof-points: Growth hacking, technical SEO, cross-functional (Dev/Product) alignment, rapid experimentation.

Case #4: Localization & International Expansion Situation: Reply.io sought to double top-of-funnel volume outside English-speaking markets. Action: Led website localization into four languages, paired with region-specific content hubs. Outcome: Doubled organic traffic from non-EN regions and unlocked new revenue streams without incremental ad spend. Skill Proof-points: International GTM, content ops at scale.