Borys Zorii

I turn a single sentence into a marketing strategy. Marketing & GTM strategist. Growth Marketing Manager. Helping companies build their marketing system from scratch.

I stay realistic and search for relevant solutions, even if it means restructuring the whole marketing system.

I don't guarantee, leave it to the charlatans. I give you the direction we follow together and see what works best for our customers.

Working with IT service providers, Tech B2B, Saas, and EdTech.

Sharing my thoughts, experience, and predictions about marketing and global issues.

Open for cooperation \ consultations 📩

My service line includes:

✏️ Marketing consulting. ✏️ GTM strategy creation. ✏️ Content Marketing strategy creation. ✏️ LinkedIn personal brand coaching and ghostwriting. ✏️ Inbound marketing strategy and positioning creation.

Always open for new, valuable connections!

Inbound Marketing Manager for software development agency: - Laying marketing foundation: creation of referral program, privacy policy & terms, communication guidelines. Setting marketing processes of content creation from scratch. Portfolio analysis for service/project/industry categorization - Lead Generation via B2B Platforms: Secured 8 confirmed SQLs by investing in Clutch directories. - Blog and Content Creation: initiated a blog from scratch, producing 28 pieces that drove 1.5k+ visits annually from target regions.

Growth Marketing Manager for AI Development Agency: - Curation, design and copywriting for a new company website based on redefined positioning. Remake of the whole website. - Low-budget Google Ads campaign setting to test various hypothesises - Preparation of promotional marketing materials for CEO (case studies, brochures, dedicated landing pages) and brand guidelines

Content Writer for AI Startup: - Writing lead generation-focused website pages, blog posts, social media posts, product description for niched AI product and contributing growth initiatives to the content strategy.